What is Pomelli AI? A Complete Guide to Google’s New Marketing Tool 2025

Digital Marketing November 6, 2025
What is Pomelli AI? A Complete Guide to Google’s New Marketing Tool 2025

Pomelli AI: Google is trying to manage too many forms of tools: Docs to write copy, Canva for designs, Sheets for the calendar, and uploading things manually. So, when I saw Pomelli AI, which is an experimental Google marketing tool that analyzes your brand and provides social content, we decided to lodge the public beta for a week to test it out. We did this with no fancy setup, just the website and a few rough content briefs. Here’s what worked, what didn’t work, and how it can or may fit into real social media workflows. 

What is Pomelli AI (2025)

If you have ever wanted your website to tell social media tools exactly how to speak like your brand, Pomelli AI is basically that, translated into an automated process. It is an experimental tool from Google Labs, co-created with DeepMind, which analyzes your website, creates a "Business DNA" profile, and generates brand-ready social media posts, captions, and images.

 Google’s Experimental Social Media AI Platform

Consider it similar to Canva being paired with ChatGPT but trained specifically for your brand. Pomelli AI helps with generating content (copy, images, and layout options) and enforcing brand consistency. Instead of recreating everything from scratch, you allow the system to create your brand voice once, and then you can generate content tailored to any platform, such as Instagram, Facebook, X/Twitter, and LinkedIn. A key distinction: This is NOT a Google Ads tool. You will download the asset(s) and manually upload them to the platform of your choice, as there aren't direct publishing capabilities yet.What is Pomelli AI

Launch Date, Regions, and Availability

On October 28, 2025, Pomelli AI became publicly available in beta. It's free right now in the USA, Canada, Australia, and New Zealand (English only).
  • No invitation required—anyone can access it at labs.google/pomelli
  • No credit card needed
  • No usage limits during beta
  • Expected broader availability in 2026, but details can change fast—this is still an experimental product

    Key Features of Pomelli AI

     Business DNA Builder for Consistent Messaging: You have your website URL and Pomelli AI analysis. 
  • Existing Copy and Messaging Pattern. 
  • Visual Element ( Colour, Fonts, Image, Style)
  • Product/Service Description 
Business DNA Builder for Consistent MessagingAI-Generated Social Media Assets and Copy: From the business DNA profile, Pomelli AI generates:
  • Social media captions for Instagram, Facebook, X/Twitter, LinkedIn
  • Post images with brand-safe color palettes and layouts
  • Content variations for different campaign angles
  • Platform-specific formatting (character counts, hashtag suggestions)
AI-Generated Social Media Assets and Copy Multi-Platform Content Creation: You describe your campaign goal (product launch, event promotion, or seasonal sale), and Pomelli AI outputs platform-ready packages:
  • Instagram: Feed posts with captions, Stories variations
  • Facebook: Post copy and image recommendations
  • X/Twitter: Tweet-length copy with image options
  • LinkedIn: Professional-toned posts for B2B audiences
Website-Based Brand Learning: Unlike tools that require manual brand kit setup, Pomelli AI learns automatically:
  • Scans your public website pages
  • Identifies your brand voice from existing content
  • Extracts visual preferences from your site design
  • Builds the profile in minutesReal-Time Content Refinement: This is the sleeper feature. When generated content didn’t quite match our expectations, we could flag specific posts as “not quite right.”
  • See alternative versions instantly
  • Guide the AI toward preferred directions

Pomelli AI vs Competitors (Canva, Adobe, Jasper)

CapabilityPomelli AICanvaAdobe ExpressJasper
Brand profile creationAutomatic from website scanManual brand kit setupManual brand stylesManual brand voice setup
Social media content generationAI-generated posts + imagesTemplate-based design + AI writingAI image generation + templatesAI writing, limited design
Multi-platform formattingInstagram, Facebook, X, LinkedIn100+ platformsMajor social platformsCopy-focused, platform-agnostic
Direct platform publishingNone—download& upload manuallyCanva Scheduler (limited)NoneNone
Google Ads integrationNone—not an ads toolExport onlyExport onlyRequires separate setup
Learning curveMinimal (just provide URL)Low-mediumMediumLow-medium
Pricing (current)Free during betaFree + paid tiersFree + paid tiersPaid only

Why Pomelli AI Has Unique Advantages

 
  • Faster brand onboarding: Website scan vs. manual brand kit creation
  • Consistency enforcement: Every output traces to your Business DNA
  • Google’s AI quality: DeepMind’s language understanding shows in nuanced copy
  • Zero learning curve: No design skills needed

Where Competitors Still Win

 
  • Canva: Direct scheduling, broader template library, video editing
  • Adobe: Professional design tools, Creative Cloud integration
  • Jasper: Long-form content (blogs, emails), wider platform integrations

    Real-World Pomelli AI Use Cases

    • Small Business Social Media Management.
    • E-commerce Product Launch Content.
    • Agency client content production.
    • Startup Social Media Bootstrapping

      Step-by-Step Quick Start Guide

       
      1. Visit the Beta Site
      • Go to labs.google/pomelli
      • No sign-up or waitlist—instant access during beta
      • Works on desktop browsers (Chrome, Safari, Edge)
      1. Enter Your Website URL
      • Paste your site’s homepage or main domain
      • Pomelli scans your site to build your “Business DNA.”
      • Analysis takes 30–90 seconds
      • The AI learns your brand voice, visual style, and key messages
      1. Describe Your Campaign
      • Tell Pomelli what you want to promote (product, event, announcement)
      • Choose content focus: awareness, engagement, or conversion
      • Select platforms: Instagram, Facebook, X/Twitter, LinkedIn
      1. Review Generated Content
      • Get 5–10 content variations with images and captions
      • See different angles and creative approaches
      • Flag favorites or request alternatives
      1. Download Your Assets
      • Download individual posts (image + caption text)
      • Or export full content packages as ZIP files
      • Files are ready-to-upload: images in JPG/PNG, text in TXT files
      1. Upload to Your Platforms
      • Manually post to Instagram, Facebook, LinkedIn, X/Twitter
      • Or use the content in Google Ads, Meta Ads Manager, or other ad platforms
      • Schedule via your preferred tool (Buffer, Hootsuite, native schedulers)

        Conclusion 

      Pomelli AI represents an ambitious move by Google to make the process of social media marketing easier for small and large businesses. Pomelli AI combines AI-powered brand learning and content creation to eliminate the need to create multiple assets through multiple tools (Canva, Docs, Sheets, etc.). The ability to efficiently scan a website and create a business DNA profile allows marketers to create content faster, with greater consistency and alignment to their brand, without needing to be a professional designer or a copywriter. Although the product is still in beta and currently lacking some advanced functionality, such as publishing status and video creation, Pomelli AI has a straightforward workflow, is free to access, and is supported by Google's AI-backed intelligence. This could be promising for startups, agencies, or small businesses. As this application evolves, it could be a foundational aspect of AI-led marketing—in which a website becomes your brain and powers your entirety. If you want to know more interesting news about marketing and tech-related topics. Visit the DAAC website. 

      Important FAQs 

      1. Is Pomelli AI free?
      Yes, Pomelli AI is free at the moment, as it is in public beta testing, so you don't need a credit card or any kind of invitation.
      1. Who can use Pomelli AI?
      Anyone with a website can use Pomelli AI, but it is only in English and only available to the United States, Canada, Australia, and New Zealand.
      1. Will Pomelli AI post directly to my social media account?
      No. Pomelli AI can create and download branded assets consisting of images and captions, but you will have to upload the assets manually to an account like Instagram or LinkedIn.
      1. How does Pomelli AI create brand-specific content?
      The AI crawls your website to learn your brand voice, visuals, and overall messaging, which creates a "business DNA" profile, and this is referenced for all social media content to be generated. 

      Also Read

      Best Digital Marketing Course in Mansarovar Jaipur: Fees, Duration & Career Scope 

Author Image

Founder and CEO at DAAC

Vikas Solani is the Founder and CEO of DAAC Institute, an educational organization focused on providing professional training and skill development in areas such as design, development, and digital technologies. Under his leadership, the institute aims to empower students and professionals with industry-relevant knowledge and practical expertise to enhance their career opportunities.